Our integrated marketing program service develops the marketing message and overall design for your business online and offline. ALQO’s integrated marketing program is customizable to suit your needs and budget.
Marketing Strategy and Planning
We help you create the language for your marketing message, content, design, colors, and business value proposition. Together, we will create a timeline and work step by step to create an effective strategy and plan.
ALQO offers an effective marketing mix of online and offline strategies, ensuring that your branding remains consistent throughout.
Online: content writing, website and blog development/updates, search engine optimization, social media management, online advertising, email marketing, press releases with SEO capabilities, YouTube videos, any other digital media, and web analytics, among others.
Offline: brochures, business cards, direct mail, flyers, newspaper and magazine advertisements, postcards, promotional products (customized pens, shirts, etc.), radio advertisements, and any other print collateral. In addition, ALQO offers client and event management services that reflect your message and design.
Content Writing
We research your business, ask questions, assess your needs, and combine everything to create a personalized content for all of your marketing needs. We develop content to build your web presence, create your marketing collateral, come up with the perfect hashtag, or design your tagline. No job is too small or too big for us.
Search Engine Optimization (SEO)
We build your website with search engine optimization (SEO) best practices in mind and educate you on how to better ensure that your site is easily discovered by your target market.
Social Media Management
We develop a social media strategy aligned with your business goals and manage your presence across platforms like Facebook, Twitter, LinkedIn, Pinterest, and more. Our approach includes crafting impactful copy, designing eye-catching graphics, and producing engaging videos — all aimed at boosting brand awareness and driving meaningful engagement with your audience.
Advertising
We offer online and offline advertising placements. Online advertising services include blog advertising, press releases, search engine-based advertisement, and social media advertising, among others. Offline advertising services include brochures, direct mail, flyers, newspaper and magazine advertisements, postcards, radio advertisements, and any other advertising print collateral. We assist with selecting customized promotional items such as pens, t-shirts and other gifts with your company’s design.
Email Marketing
We partner with top email marketing firms and utilize industry-leading software to craft creative, results-driven email campaigns tailored to your audience. From eye-catching commercial advertisements to personalized messaging, our email marketing strategy is designed to engage, convert, and retain your ideal clients.
Client Relationship Management
We analyze and review how your team interacts with your clients and make recommendations to improve the client experience. In addition, we carefully select gifts and promotional items with your logo and/or message to send to clients for holidays or special occasions.
Event Management
We organize events like grand openings, open houses, and private receptions, tailored to your goals and budget. We also create all marketing materials—invites, signage, and digital promos—to boost visibility and impact.
Multicultural Marketing
ALQO assists small businesses with culturally-creative, integrated marketing programs that target the Latino market segments. We excel at this because we understand the Latino culture, and we speak the language. This program is fully customized into Spanish.