Our integrated marketing program service develops the marketing message and overall design for your business online and offline. ALQO’s integrated marketing program is customizable to suit your needs and budget.
Marketing Strategy and Planning
We help you create the language for your marketing message, content, design, colors, and business value proposition. Together, we will create a timeline and work step by step to create an effective strategy and plan.
ALQO offers an effective marketing mix of online and offline strategies, ensuring that your branding remains consistent throughout.
Online: content writing, website and blog development/updates, search engine optimization, social media management, online advertising, email marketing, press releases with SEO capabilities, YouTube videos, any other digital media, and web analytics, among others.
Offline: brochures, business cards, direct mail, flyers, newspaper and magazine advertisements, postcards, promotional products (customized pens, shirts, etc.), radio advertisements, and any other print collateral. In addition, ALQO offers client and event management services that reflect your message and design.
Content Writing
We research your business, ask questions, assess your needs, and combine everything to create a personalized content for all of your marketing needs. We develop content to build your web presence, create your marketing collateral, come up with the perfect hashtag, or design your tagline. No job is too small or too big for us.
Search Engine Optimization (SEO)
We build your website with search engine optimization (SEO) best practices in mind and educate you on how to better ensure that your site is easily discovered by your target market.
Social Media Management
We recommend a social media strategy that fits with your business’s goals. We create and manage your Facebook, Twitter, LinkedIn, Pinterest, and other social media profiles.
Advertising
We offer online and offline advertising placements. Online advertising services include blog advertising, press releases, search engine-based advertisement, and social media advertising, among others. Offline advertising services include brochures, direct mail, flyers, newspaper and magazine advertisements, postcards, radio advertisements, and any other advertising print collateral. We assist with selecting customized promotional items such as pens, t-shirts and other gifts with your company’s design.
Email Marketing
We partner with the best email marketing firms to craft creative commercial advertisements for your target audience and clients.
Client Relationship Management
We analyze and review how your team interacts with your clients and make recommendations to improve the client experience. In addition, we carefully select gifts and promotional items with your logo and/or message to send to clients for holidays or special occasions.
Event Management and Catering
We help with organizing key events for your clients, such as grand openings, open houses, private dinners, cocktail receptions, and more. We work with you to create an event that fits your budget. We partner with you on the event style, menu, and presentation so your event is unforgettable and effective.
Multicultural Marketing
ALQO assists small businesses with culturally-creative, integrated marketing programs that target the Latino market segments. We excel at this because we understand the Latino culture, and we speak the language. This program is fully customized into Spanish.